This is one of my favorite maxims and I widely used it while a previous group I managed underwent business transformation. I find that most people simply want to execute and when the execution is not achieving the needed goals, they want to simply execute more....harder.....faster.....with different tools.....
I encouraged my employees to take a hard look at how they were attempting to achieve the goals. 9 times out of 10, this simple maxim would cause them to look oddly at me and smile, then bend their back toward making their work processes better.
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